Basic Attention Token’s (BAT) Brave Software has announced it has partnered with AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising founded by IBM, TEGNA, and MadHive.
Brave Software, an innovative privacy browser with refined touches of blockchain-based digital advertising platform is joining the not for charity blockchain consortium centered on uniting industry-respected technology companies dedicated to transforming the future of digital advertising
The consortium was founded in 2018 purposely to “drive long-term change in the online advertising industry by bringing together key stakeholders” having the thought of creating the necessary changes.
According to an update by Brave, the goals of AdLedger is to “educate partners and advertisers on the benefits of blockchain and to develop the technical standards that will create the change which the industry needs”.
The consortium comprises publishers, agencies and many technology providers among which are Publicis, Omnicom, IPG Reprise Digital, GroupM, MadHive, Coindesk, Meredith, TEGNA, IBM and over 50 respected companies in the advertising industry.
On the partnership, Christiana Cacciapuoti, Executive Director at AdLedger said “AdLedger is uniting the most forward-thinking companies in the digital space, and working together will ensure a sustainable ecosystem for the future of the internet.”
“Through collaboration, partnerships and proof-of-concepts, we are reimagining and redefining what we know as the world-wide-web.”
Meanwhile, Brendan Eich, CEO at Brave Software said “The AdLedger consortium members are behind the most meaningful, high-impact blockchain and cryptography implementations for media related projects”.
“We’re excited to join AdLedger to help implement new standards, and to build a better foundation for digital advertising.”
In the same vein, Adam Helfgott, CEO at MadHive and founding member of AdLedger who spoke on the latest addition said “Brave is revolutionizing the future of web browsing”.
“And they will be an influential voice within the AdLedger consortium, which is ensuring a prosperous future for the digital landscape.”
Brave Browser is one of the fastest growing privacy-oriented browser. Its blockchain-based Basic Attention Token (BAT) is a game changer in the digital advertising platform.
The Brave browser, at the moment, has 4.7 million monthly active users, and over 23,000 creators are Verified Brave Publishers.