Another day, another move in the crypto space which supports the huge goal of crypto mainstream adoption.
Brave teams up with TAP Network
Brave is a privacy-focused browser that aims to morph the way in which users interact with ads and the company also leverages BAT to achieve the goal.
TAP Network is an ad and data platform that’s powered by the blockchain and aims to offer consumers complete control over their data and preserve their privacy.
Here's what Brendan Eich, the CEO of Brave Software, said about the partnership with TAP Network:
“We’re excited to welcome TAP Network as a partner for our ad platform that’s built completely on privacy, and together, reward users for their attention while opening doors for brands that are looking to connect ethically with new audiences.”
CryptoSlate reveals that Lin Dai, the co-founder, and CEO of Tap Network stated:
“We are excited to partner with Brave to further the mission of protecting consumer privacy and rewarding users for participating in the advertising ecosystem.”
BAT, redeemable for rewards from more than 250k brands
This new partnership will allow Brave users to redeem BAT tokens through Tap Network’s over 250,000 brand partners and this is huge. BAT holders will have the ability to redeem tokens for gift cards from Amazon, Apple, Uber, Starbucks, and more massive brands.
Users will have the ability to redeem the tokens for hotel stays, restaurant vouchers, and various entertainment experiences.
This move brings more uses cases for the digital assets and supports the crypto mass adoption which is probably the primary goal of the crypto community for 2019.
After the bearish 2018, this year is expected to be an overall better year for the digital assets in terms of both prices and adoption.
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