Starting up an online business is exciting, but it can be challenging. There are so many online stores these days that it’s difficult to stand out. You need to develop a marketing plan to direct people to your business.
Here are some strategies that are sure to increase your sales.
Create a Custom Website
Your website is one of the first impression people have of your company. Make sure that it’s saying exactly what you want it to say. Use color, images, and content to help portray your company accurately. Customers need to be able to navigate the website easily, too. Make all of the important information available right on the main page. Make tabs clear for your customers to find any other information they might need. You also want your website to run as quickly as possible. Customers will leave your site and go somewhere else if it doesn’t load right away. Be sure to keep your website updated for your customers. All changes of contact information and price information should be updated on your website immediately after the change is made in your store. You should also post regular content to keep your website relevant.
When you create your website, you need to focus on search engine optimization (seo). SEO refers to creating a plan to keep your website as high as possible in the search results. Seth Winterer from Digital Logic explains that search engine advertising allows ads to pop up along with organic search results. To do this, think wisely about the words you put on your webpage. Do your best to focus on important keywords without flooding the content with those keywords.
Stay in touch with your customers via email. With every online sale, you will have an email attached to the buyer. Collect these emails to let them know when there are sales or other events with your company that they might be interested in. Create different mailing lists based on certain characteristics so that you can cater your e-mails to the individual buyer as much as possible. You can also give the buyer the option to sign up for a monthly newsletter and more e-mail correspondence.
Promote yourself on social media
Social media is a great way to promote your store. Everyone is on it, and it’s free to use. Start with your personal page or create a business account on Facebook. Don’t forget to create account on Twitter and Instagram as well. The more platforms you cover, the more people you will reach. There are social media management tools to help you manage all accounts at once. If you aren’t the most tech savvy person, you can hire a company to handle your social media for you.
Once you have your social media pages set up, you need to get people to like your page. Encourage people to like it with signage at your store and on your receipts. You can even offer a discount for liking your page on social media. Stay active on your social media by posting a couple of times a week. Make sure your posts are informative and even funny since people go to social media primarily to be entertained.
If you want people to know about your business, have popular publications talk about your business. You can do this by working with major publications to see who would be interested in writing an article about your business or doing an interview with you. To do this, you need to reach out to the publications and present your proposal. If you aren’t getting responses about a story, it might be time to take more drastic matters. Come up with a non-offensive way to get people’s attention. Hopefully, the news will come to you. Make sure anything you do to get publicity is on a slow news day.
Lure customers with a sale
Everyone loves a great sale. If you want to get people to your site, let them know that they could get a great deal when they go there. They will also likely help spread the word about the amazing sale. It doesn’t necessarily have to be a sale. You can also enter first time customers into a sweepstakes. The possibility of a big prize will help encourage people to make a purchase.
Many people have switched from shopping at stores to shopping online. It gives customers the ability to shop more stores at any time. They don’t even have to leave the house! If you’ve created an online store, these tips will help it be a success.