Ripple’s XRP is the third largest crypto in the world, and it seems that the token is slowly by surely returning to its 100% price surge that it had already experienced this year.
Ripple is working to push adoption of xRapid
All signs hint at the fact that the company will be seeing increased adoption after the announcement of strategies to push adoption for its XRP-powered product xRapid.
xRapid has been enjoying reasonable adoption immediately after it was launched during the Swell 2018 conference that was held just recently in San Francisco.
The plan to boost xRapid adoption was announced in a brochure, and regarding the strategy on how to achieve this, Ripple’s Chief Market Strategist Cory Johnson said the following during an interview with Cointelegraph:
“I expect our rollout would be…most will be xCurrent, a little bit will be xRapid, and even less will be xVia. Over time that might change, but initially, the oldest stuff gets the most traction because customers have had a chance to look at it the longest and get used to the idea more quickly.”
“I think they’re going to those places where they’re ready for a change, but where does it have some actual use?” he added.
Viamericas is the fourth company that’s using xRapid
Regarding the boost of adoption for its product, it’s also important to mention that Ripple recently added Viamericas to its list of companies that are using xRapid.
Viamericas is the largest company in the U.S. that provides cross-border payment services to 34 countries.
The CEO of the company said that they believe digital assets such as XRP will play an essential role in the future of cross-border payments and Ripple will be able to address the most stringent inefficiencies that traditional infrastructure is dealing with.
The Ripple community is expecting to see a surge in XRP’s price soon. On Coinmarketcap, XRP is currently trading in the green and it’s priced at $0.460807.