XRP (Ripple) – When the internet and the computer tech industry were babies, only a few understood exactly the true potential power of the technology. Google founders Larry Page and Sergey Brin understood it, and now the company that they launched in 1998 and went public with in 2004 is a blue chip. Those who invested in the $84 per share Google at inception now have a stock worth about $1,600; then double that figure because of a stock split.
Not every tech company was successful though. Some just never really made it quite as big, like Coleco for example, which went bankrupt in 1988 after it launched an all-in-one home computer with a built-in typewriter printer.
Why did Microsoft excel in the computer tech industry when so many failed? Well, for one thing, Microsoft’s technology may have been more usable and durable. But probably, and equally as important, Microsoft was better at marketing.
So back in the 1980s, when Microsoft started gifting computer labs to low income school districts, self promotion and the creation of a consumer base was as equally important as offering help to schools in need.
The large and small donations to schools also earned Microsoft a mention in school newspapers, community television shows, and local radio programs. This grass-roots spread of information about Microsoft was a way for the company to become a trusted name.
You’ll notice that the mission of the Gates Foundation is to transform higher education—an industry that is completely dependent on computer technology, and that is pretty much also dependent on the Microsoft company for the computer applications that power its functioning.
When it comes to Microsoft’s marketing, the company found a way to grow its own customer base, a lesson that the Ripple company seems to be applying in similar public support moves, with the Ripple company’s recent donation of $29 million in XRP to a school crowdfunding website.
Now that XRP will be used to pay for books, student trips, and classroom technology, FUD surrounding cryptocurrency will transform sentiment from FOMO to INTU—from Fear of Missing Out to I Need To Understand.
Basically, cryptocurrency is the next era in the computer tech industry. But as far as the general public understands it, cryptocurrency is just some strange realm of financial speculation that is filled with get rich schemes and fake ICOs. Few in the general public truly understand how the technology of cryptocurrency will serve society in a similar way that laptop computers and the internet have. This donation from the Ripple company to donorschoose.org will in fact create quite a Ripple for product awareness, one of many no doubt in a highly planned marketing and community outreach program that will eventually make the real potential of Ripple and XRP made known to the general public—in almost exactly the same way that Microsoft took the world stage as a premier producer of computer software.
ADVISORY: I am not a financial advisor and the information in this report should not be construed as financial advice. I would not recommend speculating on cryptocurrency. Some information in this report comes from industry web sites and from generally circulating information in news reports. I own some cryptocurrency including XRP but I don’t day trade.